Wine Distribution Seminar: Navigating Today's Changing Market
Friday, November 20, 2026 | 8:30–9:30 a.m.
Hosted by Walla Walla Community College's Enology & Viticulture Program
As the wine industry navigates a changing marketplace, understanding the challenges and opportunities in wine distribution has never been more important.
Join us for an engaging panel discussion featuring industry professionals offering different perspectives on wine distribution. The conversation will explore today's distribution landscape, evolving relationships between wineries and distributors, market access, and strategies for reaching consumers in an increasingly competitive environment.
Designed as an interactive discussion rather than a series of formal presentations, this seminar will offer winery owners, winemakers, sales professionals, and other industry members an opportunity to hear practical insights and ask questions.